Blog Post

Pretty in Pink
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October 26, 2012
Pro Cal Marketing
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Category: Racing
Tag: Wrap

Our partnership with General Motors allows us to work on some pretty exciting projects. This one happens to be a little closer to our hearts than most. More than likely there is someone in your life who has been affected by Breast Cancer. For us in the office, it’s no different. So when Chevy Racing asked us to wrap a brand new Camaro SS in pink for the second year in a row, we got right to work!

Jeff Chew, Chevy Racing Marketing Manager, asked us to develop some ideas back in early May. After months of fine tuning, the following design was finalized:

Once approved, we began printing the pink vinyl for the overall wrap, and the loose decals that went on top. We were ready to install when the two, white 2012 Camaro SS’s arrived by truck from Detroit in late August. Our install crew did not use a blade/knife when installing these cars. Instead they used a floss-like thread called “knifeless tape” that cuts the lines in the vinyl, eliminating any chance of cutting the car. This tool is extremely helpful when working with a temporary wrap on a vehicle. It is, however, more time consuming.

Nonetheless we had them turned around within 2 business days and ready to ship to Atlanta for the NASCAR races over Labor Day weekend. Here are some pictures before they left our shop:

The Friday before the race 30 breast cancer survivors took part in a few hot laps around Atlanta Motor Speedway with Team Chevy NASCAR drivers: Jamie McMurray and Ron Hornaday. Danica Patrick also stopped by for autographs and photographs with the ladies.

(photo courtesy of American Cancer Society Making Strides Against Breast Cancer Facebook page)

Check out this video Miss Sprint Cup posted from her ride around the track in a pink Camaro.

The pink Camaros appeared in both the Nationwide Series race and the Sprint Cup races in Atlanta during the holiday weekend. Chevy pledged to make a donation to the American Cancer Society in the amount of $200 for every caution lap that the specially themed ‘Making Strides Against Breast Cancer’ pink Camaro SS paced the field during Sunday night’s race at AMS.

Thirty-one caution laps in the Sunday night NASCAR Sprint Cup Series Advocare 500 netted a donation of $6,200 to the American Cancer Society on behalf of Chevrolet.

“We are very proud to partner with the American Cancer Society, and carry the Making Strides Against Breast Cancer logo on the pace car,” said Jeff Chew, Chevy Racing Marketing Manager. “Hopefully, the pink Camaro SS helps to remind race fans of all of the upcoming events in October, which is Breast Cancer Awareness Month. We all can do our part in helping in the fight against cancer.”

Along with its dealers, Chevrolet is supporting the American Cancer Society’s efforts to save lives by helping people stay well, helping people get well, and by finding cures and fighting back against breast cancer.

Author: Courtney Nilsen

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